RLD Privacy Policy

Ringleader Digital is bringing current online advertising tracking capabilities to the mobile environment, similar to “web browser cookies”. This capability tracks a mobile web site visitor’s history through specific web sites. However, unlike the web, Ringleader Digital’s Media Stamp technology does not track users. Rather, the Media Stamp technology will be the first to bring these tracking capabilities to mobile by tracking mobile devices anonymously across the entire mobile ecosystem. The goal is for publishers and advertisers to use information from Media Stamp to provide users with relevant content that will enhance the mobile user experience. Ringleader Digital is committed to establishing and maintaining privacy best practices. Importantly, we are working closely with mobile industry associations to update existing privacy policies to address new applications and technologies. In support of Media Stamp, Ringleader Digital is in the process of obtaining a license from the TRUSTe Privacy Program. As a TRUSTe licensee, we will agree to disclose our information collection practices and have our privacy practices reviewed for compliance by TRUSTe. Ringleader Digital is also working closely with all primary industry associations and legislative initiatives such as Network Advertising Initiative (NAI), Mobile Marketing Association (MMA), Internet Advertising Bureau (IAB) and US/EU Safe Harbor to ensure its platform and publishers are in compliance with their programs. Key tenets of our privacy policy follow: • We track devices, not individuals. Ringleader Digital does not track personally-identifiable information such as a mobile phone number. Ringleader Digital gathers information on mobile devices and other anonymous discriminators, but never on individual users. As such, no personal identifiers such as name or address are ever gathered or used. Rather, Media Stamp tracks non-identifyable information such as the mobile sites visited, the mobile carrier associated with the device, etc. • All information remains private. Anonymous device data is stored in Ringleader Digital’s database and will never be sold for re-marketing purposes. The data may only be shared in aggregate form for industry benchmark and trend analysis. • Media Stamp is a server-based technology. Unlike web browser “cookies” which are downloaded to your computer, Media Stamp does not store any information on a user’s mobile device. • Can users opt-out of this service? Similar to the federal governments “Do Not Call List”, users will be able to opt out of any of the advertising or analytic capabilities Media Stamp offers. Ringleader Digital is working with mobile industry associations to formalize best practices for the mobile industry. • How will users opt out of this service? Similar to web/online opt out policies, users will have the opportunity to opt out of being stamped from participating mobile web site (opt out will be specific to that site only), as well as on Ringleader Digital’s mobile web site (opt out will be across all web sites). Click here to opt-out of being stamped… If you have questions regarding the Ringleader Digital privacy statement, please contact privacy@ringleaderdigital.com.